BMW Group India Achieves Record Q1 with 17% Growth, Dominates Electric Market with 70% Share and Over 4,500 Units Delivered

Unstoppable Momentum Powers BMW Group India’s Best Ever Q1.
Record Deliveries of 4,567 units with Exceptional +17% Growth.
Luxury EV Brand that India Trusts Most—Year After Year.
Electric Lead Continues with over 70% market share, +83% growth, and 26% share in sales.

The Long Wheelbase Boom Continues to Lead the Portfolio, with Sales Increasing by 23%. Sports Activity Vehicles Are Accelerating at an Unprecedented Pace, Achieving a 38% Growth. This Year, 27 New Products Mark the Most Ambitious Product Offensive to Date.

BMW Group India achieved its highest-ever Q1 car sales, demonstrating sustained double-digit growth in an otherwise moderate segment. The company sold 4,567 vehicles in the first quarter of 2026, reflecting a robust 17% year-on-year (YoY) increase. The year began on a highly positive note, with each month setting new sales records.

Mr. Hardeep Singh Brar, President and CEO of BMW Group India, stated, “As we step into 2026, BMW Group India is in an exceptionally strong position.”
“We have recorded our highest-ever Q1 sales, achieving robust double-digit growth despite challenging macroeconomic and geopolitical conditions,” he added.
“Our leadership in India’s luxury electric vehicle segment continues to grow, thanks to the immense trust our customers place in our electric offerings in terms of performance, EV infrastructure, and technology.”
“Looking ahead, 2026 promises to be a vibrant year with our most ambitious product rollout to date—already launching 4 models, with 23 more scheduled.”
“To ensure sustained long-term success, we will intensify our focus on customer experience, after-sales service, and brand engagement.”
“With each new vehicle, our goal is to deliver joy to our customers, who are the driving force behind BMW Group India’s success story.”

Electric Vehicles (EV)
BMW Group India is leading the charge to make electric vehicles mainstream in the luxury segment, establishing itself as the most preferred luxury EV brand. In Q1, the company continued its electric leadership by selling 1,185 BMW and MINI EVs, reflecting an impressive year-on-year growth of 83%. Currently, every fourth car sold by BMW Group India is an electric vehicle. The company holds the largest market share in the luxury electric segment in India, exceeding 70%. Additionally, EVs accounted for 26% of total sales in Q1, highlighting the growing adoption of electric vehicles in the luxury market.

1. BMW Group India continues to reinforce its leadership in luxury electric mobility with a comprehensive and carefully curated EV ecosystem.
2. The brand offers an exceptional combination of advanced electric vehicles with impressive range and high performance, along with extensive charging convenience, guaranteed buy-back value, and attractive ownership costs.
3. BMW Group India has enhanced its customer-focused initiatives through services such as Destination Charging, Smart E Routing, Charging Concierge, and the High Power Charging Corridor.
4. In partnership with leading service providers, BMW and MINI customers now have access to over 6,000 charging stations nationwide, including numerous DC fast chargers.
5. The company boasts the most extensive EV lineup in the luxury segment, featuring six electric cars and two electric scooters: BMW i7, BMW iX, BMW i5, BMW iX1 Long Wheelbase, MINI Countryman E, MINI Countryman SE ALL4, BMW CE 04, and BMW CE 02.

Long Wheelbase Range
BMW Long Wheelbase models set new standards in comfort, luxury, and performance, while still embodying the core BMW DNA of Sheer Driving Pleasure. In the first quarter, these models represented over 50% of total sales, reflecting a year-over-year growth of 23%, with a total of 2,256 units sold.

Sports Activity Vehicles (SAV)
BMW Group India's SAV sales continued to grow rapidly, increasing by 38% year-over-year to reach 2,966 units. Highly popular among luxury SAV enthusiasts, these vehicles now account for 65% of the company's total sales.

MINI
MINI made a remarkable leap in the first quarter, delivering 213 units and achieving an impressive growth of +42%. With an expanded range and broader appeal, customers showed strong enthusiasm for the Hatch, Convertible, and Countryman models. To further strengthen its portfolio, MINI introduced exciting new launches in recent months, including the MINI Convertible, MINI Countryman JCW ALL4, and MINI Countryman SE ALL4, attracting even more fans to the brand’s iconic charm and spirited performance.

BMW Motorrad
BMW Motorrad delivered a total of 1,216 motorcycles in the first quarter of 2026. The demand was primarily driven by popular models such as the BMW G 310 RR, BMW S 1000 RR, BMW 900 GS / GSA, and BMW 1300 GS / GSA.

Power Packed Year
In 2026, BMW Group India plans to launch 27 new products, including all-new generation models, major facelifts, and limited-edition special variants across BMW, MINI, and BMW Motorrad. The first quarter will feature four exciting launches: the all-new BMW M2 CS, BMW X3 30, BMW M 1000 R, and MINI Cooper S Victory Edition. In the second quarter, eight additional products and editions will be introduced to the market.

Integrated Brand Engagements Where Passion Meets Community
BMW Group India is actively enhancing its community of owners and enthusiasts by introducing innovative experiences alongside well-established platforms. Initiatives such as the BMW M Drift Academy, Women’s Power Drive, BMW Golf Cup, MINI Go Kart Days, and BMW GS Experience have received enthusiastic participation. Additionally, BMW’s longstanding involvement in the arts, through events like the India Art Fair and Kochi-Muziris Biennale, offers luxury connoisseurs a platform to indulge in creativity. The BMW Excellence Club further elevates the brand’s exclusivity by providing curated luxury experiences across travel, lifestyle, and sports sectors.

Retail. NEXT:
Redefining the Luxury ExperienceWith the launch of Retail.NEXT, BMW Group India aims to create a future-focused retail environment that not only displays its vehicles but also reflects the brand’s dedication to luxury, innovation, and customer satisfaction. Currently, there are a total of 97 touchpoints across three brands in 40 cities. By 2026, the company plans to add 19 new outlets in 18 additional cities.

BMW India Financial Services
In the first quarter of 2026, one out of every four BMWs financed was through BMW India Financial Services. Through its innovative ‘BMW Smart Finance’ solutions, BMW India Financial Services offers a compelling value proposition and complete peace of mind. The customized financial products provide attractive benefits, including up to 40% lower monthly installments, an assured buyback of up to 74% of the ex-showroom price, flexible end-of-term options, and the ease of upgrading to a new vehicle. By making ownership more accessible and hassle-free, BMW India Financial Services plays a vital role in driving sales and enhancing customer loyalty across the group brands.

Reported press release materials were provided by Nikita from PR Kumbh, Gurugram.
WhatsApp: 7583800070